Advantage Realtors Joins GA MLS
Advantage Realtors joined Georgia MLS on Friday January 22, 2010 and are now members of both of the big main Multiple Listing Services in Georgia – GA MLS & FMLS. This means Advantage Realtors clients and the general public can go to the Advantage Realtors Homescanner Search Engine on any of the company or agent websites and see virtually every home listed by every real estate agent and firm in Georgia. This also means Advantage Realtors listings will now have a much wider exposure to more agents in Georgia working with buyers. To compensate for not being a GAMLS member, Advantage Realtors targeted advertising to various GAMLS agent offices to advertise thier northside listings to those southside offices – sometimes at considerable expense – now its all done automatically and at significantly less cost.
While Advantage agents always had manual access to GAMLS listings for thier clients, visitors to the Advantage Realtors websites did not have this same access – visitors were seeing primarily FMLS listings which cover 20+ counties around Atlanta. FMLS and GAMLS have always overlapped, however among industry users such as realtors, FMLS has always been associated with listings in In-Town and Downtown Atlanta and the Greater North Atlanta area. GAMLS has always been associated with southside and outerlying counties including most other counties all over GA. While that still largly holds true, both MLS’s have expanded thier listings into each others “historical” coverage area and all over Georgia as well.
Broker/Owner, Robert Whitfield said the move to join GAMLS was a good one and will help every area of the companies business, as more buyers and sellers from outside of the metro Atlanta area seek to do business with the company.